At Almond we think a lot about wave count, because catching more waves is usually the fastest path to becoming a better surfer.
1. Encouraging you to surf more often
One of the simplest ways to catch more waves is to paddle out more often.
It sounds simple, but surfers are very good at inventing reasons not to go surfing. The waves are too small. The wind isn’t perfect. The lineup is crowded.
Our whole outlook has always been that the everyday sessions are the ones that actually make you better. The more often you paddle out, the more comfortable you become reading waves, positioning yourself, and reacting in the moment.
Two Feet and Firing isn’t just a saying, it’s a reminder that good surfing habits start with showing up and paddling out.
2. Building boards that increase your wave count
A board that paddles well and glides easily is going to put you into more waves, and more waves means more opportunities to improve.
That’s why so much of our design work focuses on boards that work in everyday conditions — boards with enough glide and paddling power to make catching waves easier.
When your board helps you get into waves earlier and more consistently, the whole experience becomes more enjoyable.
3. Sharing what we’ve learned
Over the years we’ve learned a lot from talking with surfers — beginners, longtime surfers, and everyone in between.
A lot of what we share through our guides, articles, and videos comes directly from those conversations.
Things like:
- where to sit in the lineup
- how to read waves
- how to choose the right board
Those small adjustments — where you sit, when you paddle, which board you bring — can dramatically change how many waves you catch.
The goal is simple: help surfers go surfing — and catch a few more waves every time they paddle out.

Bonus: #4 Helping you choose the right board
A lot of surfers struggle simply because they’re riding the wrong equipment.
Sometimes it’s a board that’s too small. Sometimes it’s a shape that doesn’t match the waves they’re actually surfing.
Over the years we’ve had tens of thousands of conversations with surfers about equipment — what they ride now, what they want to improve, and what kinds of waves they surf most often.
Those conversations have shaped the way we recommend boards, design boards, and build tools like our surfboard guides.
Because the goal isn’t just to get you on any board. It’s to get you on the right board for the kind of surfing you want to do.